Marketing audit · $500 · 60 minutes
A marketing audit for coaches and consultants.
You come in with a business problem, a bottleneck, an idea, or a growth objective. We assess the business through our three pillars, Offers, Automation, and Traffic, and you leave with a written analysis, a ranked list of what to fix, and an implementation checklist you keep.
You do not need to know what you need before you book this. Determining that is the work.
$500 · one session, one written diagnostic you keep
Who this is for
Founders who can feel the problem but cannot locate it.
There is a specific kind of stuck that more effort does not solve. Revenue is inconsistent. The funnel is messy in places you cannot quite point at. The offer does not feel right, but rewriting it has not helped. The website is not converting, and neither is the fix everyone keeps recommending.
Usually the reason is that the pieces were built at different times, for different versions of the business, and were never designed to work together. The problem is not any one of them. It is the relationship between them, and that is not visible from inside the business, which is exactly why it survives so long.
The three pillars
Offers. Automation. Traffic.
Growth problems almost always live in one of these three, and almost always show up in another. Assessing them separately is how businesses end up fixing the wrong thing well.
What you sell, what it costs, and what happens after the first yes.
- Positioning and value proposition
- Messaging and the language of the promise
- Pricing, value ladders, and tiered structure
- Order bumps, upsells, and what is left on the table
- Program structure and what is actually delivered
- Lifetime value, retention, and the ascension path
What carries the business when you step away from it.
- Website, landing pages, and checkout
- Funnels, applications, and booking flows
- CRM, pipelines, and follow-up that does not depend on memory
- Onboarding, delivery, and client-journey workflows
- AI: where it belongs, and where it is noise
- Analytics, reporting, and the internal systems behind them
Who is hearing it, how many, and whether the right ones arrive.
- Buyer clarity: who this is genuinely for
- Market alignment and message fit
- Content, distribution, and the demand it is (or isn't) creating
- Traffic sources, volume, and lead quality
- Search visibility and the clusters worth owning
- Conversion signals from first click to booked call
What you leave with
The analysis is the product.
Not notes from a call. A written assessment you can act on, hand to a team, or use to brief someone else entirely.
We look inside, not at a description
You give us access to the site, funnel, CRM, analytics and email platform. Most of what is costing you money is something you cannot see from where you are standing, and it never comes up in a conversation about your business.
Your primary constraint, named
One limitation, not ten things to consider. You already have ten things to consider, and that is the problem. We tell you which one is holding the rest back and what it is costing.
What to fix first, in order
A ranked sequence with the reasoning attached. Not everything matters equally and not everything matters now, and order is the part nobody can work out from inside their own business.
Where the business is leaking
The missing pieces between what you promise, who hears it, and what your infrastructure can actually carry.
What you already have and are not using
Assets, audiences and offers sitting in your business unused. Usually the cheapest growth available to you.
An honest no, when that is the answer
If the offer is not ready, building the funnel is expensive procrastination. We will say so. A tool will not, because it is built to agree with you.
What to do yourself and what to hand off
An honest split between the work you can do, the work worth delegating, and the work that should simply wait.
The tools you are paying for and do not need
Specific recommendations for your stage and stack, including the subscriptions to cancel.
A prioritized checklist you keep
Written down, yours to act on or hand to another team, whether or not you ever work with us again.
What happens
Four steps, and the audit is done before we meet.
You send the context
A short intake plus access to whatever already exists: site, funnel, CRM, analytics, content. You do not need to prepare a brief or diagnose anything yourself.
We review before we meet
The audit happens on our time, ahead of the session. We arrive having already looked at the offer, the numbers, and the infrastructure.
The working session
A live conversation across all three pillars. This is where the picture assembles: what is working, what is not, and why the two are connected.
You receive the analysis
The written analysis and the prioritized checklist, delivered after the session, yours to keep, act on, or hand to another team.
If there are areas where our team is uniquely positioned to implement what we uncover, we will outline those opportunities too. There is no obligation to hire us. The checklist is written so a competent team, including your own, can execute it without us.
Right starting point, or not
This is not the right starting point for everyone.
- Revenue is inconsistent and you cannot name the reason
- The funnel works in places and breaks in others
- The offer sells, but not to the people you want
- You have tools, content, and audience, and none of it connects
- You are about to invest in a build and want to be sure it is the right one
- You have been told to fix five things and can only fund one
- You need a new website and you already know it
- You have a defined project with a clear scope
- You want a funnel built to an offer that already converts
- You need CRM or automation work on a system you understand
- You are pre-revenue with no offer yet, start in the community instead
If you already know you need a website, you should not have to pay us to discover that. Tell us what you are building instead.
Diagnosis, then method
The audit finds the constraint. The Coherence OS is how we redesign around it.
These are not competing offers. The audit answers where is the constraint. The Coherence OS, our methodology for connecting the offer, audience, conversion infrastructure, automation, delivery, and operations into one coherent business system, answers how do we redesign the business so the pieces work together.
Every Calibrated Ascension engagement is informed by the Coherence OS. The consultation is how we find out what it should be pointed at. You can read the method in how we work.
Book it
Pick your time.
$500, paid when you book, so the review can start before we meet. One session, one written diagnostic, yours to keep.
Something you want to ask first? Write to support@mondai.io and a person will answer.
Come with the problem. Leave with the sequence.
Pick a time that works, pay, and send us your context. We start reviewing before we meet.
Questions
The honest answers.
Do I need to know what my problem is before I book?
No, and that is the point. Working out where the problem actually is IS the job. Arriving with a bottleneck, an idea, or a growth objective you cannot reach is enough. If you already knew which thing was wrong, you would not need someone to look.
Why not just use AI for this?
Use it. We do, every day, and it reads faster than any of us. What it cannot do is log into your CRM and find the automation that broke in March, or the 400 contacts that never got tagged so they never got the sequence. AI audits the business you describe to it. This audits the one that is actually running. It also will not tell you the offer is not ready, because it is built to agree with you and to improve whatever you hand it. If you would rather do this yourself with good tools, MONDAi is $47 a month and that is a real answer, not a lesser one.
What does the $500 actually get me?
Sixty minutes of a person who has done this across a lot of businesses, plus the review time before it and the written analysis after it. The cheapest thing it usually finds is software you are paying for and not using. The most valuable thing it usually finds is the three months you were about to spend building the wrong thing. We are not going to put a revenue figure on this page that we cannot stand behind for you specifically.
What exactly is a marketing audit?
A paid diagnostic across three pillars: your offers, your automation, and your traffic. We review everything before we meet, work through all three live in the session, then deliver a written analysis: where the business is leaking, what you already have and are not using, your primary constraint, what to fix first in order, what to do yourself, what to delegate, and a prioritized checklist. The analysis is the product. You keep it regardless of what you do next.
Is this a sales call?
No. It is a paid engagement with a deliverable and it is priced as one. If a build makes sense we will say so, and if it does not we will say that too. There is no obligation to hire us, and the analysis is written to be useful to any competent team, including your own.
When do I not need this?
When you already know what needs building. If you need a website, a funnel to an offer that already converts, or CRM work on a system you understand, do not pay to discover that. Send a project inquiry instead. This is for when the business feels disconnected and the actual cause is unclear.
How is this different from the Coherence OS?
The audit is the diagnosis: it answers where the constraint is. The Coherence OS is the methodology for redesigning the business so the offer, audience, conversion infrastructure, automation, delivery and operations work as one system. Diagnosis, then method, then build. Every engagement is informed by the Coherence OS; the audit is how we find out what it needs to be pointed at.
What happens after?
Whatever you decide. Most founders implement part of the checklist themselves, and some ask us to build the parts that need a team. Both are normal. The audit stands on its own.