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It was quick, it was free, and it looks like a thousand other businesses in your field.
How we solve it
We design a mark that carries your energy and your work, with versions for every place it will live.
Brand identity
A logo, colors and type that carry your energy, with a simple guide so everything you make looks like you, on your website, your posts and every page in between.
People decide how they feel about you before they read a word.
Maybe your logo was made in an afternoon years ago. Maybe every platform looks a little different. Maybe you still find yourself asking:
- “Does my logo still look like me?”
- “Why does my Instagram look different from my website?”
- “Which colors and fonts am I supposed to use?”
- “Do I look as established as I am?”
A brand identity answers every one: one look, one set of colors and type, and a guide anyone can follow.
Why your brand isn't showing the level you work at.
Most founders have two or three of these at once. Here is each one, and how we solve it.
- 01
Your logo looks like a template.
It was quick, it was free, and it looks like a thousand other businesses in your field.
How we solve it
We design a mark that carries your energy and your work, with versions for every place it will live.
- 02
Every platform looks different.
Your website, your posts and your slides were each designed in a different season, so no one sees one business.
How we solve it
One palette, one type pairing and one set of marks, used the same way everywhere.
- 03
You don't know your own colors and fonts.
Every new graphic starts with guessing, and the guesses drift further from where you started.
How we solve it
Your exact colors and fonts, written down with the codes, so nothing is ever guessed again.
- 04
Your look is smaller than your work.
The business grew. The look didn't. Your prices feel high because your brand signals an earlier version of you.
How we solve it
An identity at the level you work at now, so your prices feel expected rather than surprising.
- 05
No one can create for you without guessing.
A designer, an assistant or a VA has to ask you for everything, every time.
How we solve it
A brand guide that shows anyone how to use your mark, colors and type, so help actually helps.
The same business, seen two ways.
Nothing about the work changed. Only the first impression did.
Before
Ava Coaching Services
Helping You Reach Your Full Potential!!
After
Ava Reyes
Leadership coaching for the next season of your career
Aa Tiempos Headline · Geist
An illustration, not a client. Your identity is built from your work, your clients and your energy.
What every brand identity includes.
Boutique studios charge $333 to $1,555 for a starter identity, and premium studios start at $2,500. Every package here is designed from your work and your energy, and credited toward a website build within 60 days.
Your logo suite
A primary mark and the versions it needs.
- Primary logo
- Secondary and icon versions
- Light and dark versions
Color palette
The colors that feel like you, with the codes.
- Primary and supporting colors
- Codes for web and print
- How to pair them
Type pairing
Two typefaces that carry your voice.
- A heading and a body font
- Sizes for web and social
- Free or licensed, as you prefer
Favicon and social marks
Your mark wherever people meet you.
- Browser tab icon
- Profile images for social
- Phone home screen icon
Brand guide
One page anyone can follow, or a full guide with Identity.
- How to use your logo
- Your colors and fonts
- What to avoid
Files you own
Every file, in every format, handed over.
- Web, print and social formats
- Editable source files
- Yours to use forever
Is a brand identity right for you?
- Your business has grown past the look you started with.
- You want one consistent look across everything you make.
- You're planning a website, now or soon.
- You're ready to give honest feedback on concepts.
Planning a website too? Both packages are credited toward Tech Foundation or Strategy + Build within 60 days.
How it works once you've chosen.
Four stages, with your feedback before each one moves forward.
01
Week 0
Discover
We learn your work, your clients and the feeling you want people to have. For those open to it, we read the energy of the brand too.
02
Week 1
Explore
Concepts for your mark, palette and type, shown together so you can feel the whole brand.
03
Week 2
Refine
We refine the direction you choose until it feels exactly like you.
04
Delivery
Hand over
Your files, your guide and a short walkthrough of how to use them.
Choose your brand.
Both are credited toward a website build within 60 days. The difference is how much strategy and guidance you want with your look.
Brand Foundation
For the founder who needs a look that feels like them.
$750
Boutique studios charge $333 to $1,555 for a starter identity.
One-time · credited toward a website build within 60 days
Start Brand FoundationYour logo suite, colors and type, with a one-page guide, ready for your website and socials.
- Logo suite
- Color palette
- Type pairing
- Favicon and social marks
- One-page brand guide
- Every file, handed over
Most complete
Brand Identity
For the founder building a brand others will create with.
$1,500
Premium brand studios start at $2,500 for a full identity.
One-time · credited toward a website build within 60 days
Start Brand IdentityEverything in Brand Foundation, plus the strategy, voice and templates that let a team create in your look.
- Everything in Brand Foundation
- Brand strategy session
- Voice notes
- Full brand guide
- Templates for social and slides
Questions people ask before they begin.
How many concepts will I see?
We show a small number of complete directions, each with mark, palette and type together, so you can feel the whole brand, then refine the one you choose.
Is it credited toward a website?
Yes. If you start Tech Foundation or Strategy + Build within 60 days, the full price of your brand package is credited toward it.
Do I own the files?
Yes. Every file, in every format, including the editable source files, is yours.
Can you refresh my existing logo instead of starting over?
Yes. If your mark still carries meaning for you, we can refine it and build the rest of the identity around it.
What's the difference between Foundation and Identity?
Foundation gives you the look: logo, colors, type and a one-page guide. Identity adds a strategy session, voice notes, a full guide and templates, so others can create in your brand.
