01 / 05
Your list hears from you at launch and goes quiet the rest of the year, so every promotion lands cold.
How we solve it
We set a steady newsletter rhythm in your voice, so your offers arrive to people who already feel close to you.
Email and newsletter marketing
We set up your newsletter, write it in your voice, and build the emails that carry every client from their first purchase to your next offer. We call it the Ascension Pipeline.
Your best future clients are people who already know you.
Maybe you haven't emailed your list in months. Maybe someone bought once and you never heard from them again. Maybe you still find yourself asking:
- “What do I even send them?”
- “How often should I email?”
- “Why did they buy once and disappear?”
- “Who has time to write a newsletter every week?”
Email marketing with us answers every one: a rhythm you keep without writing it yourself, and a path that brings clients back to your next offer.
Why your list isn't bringing in the sales it could.
Most founders have two or three of these at once. Here is each one, and how we solve it.
- 01
You only email when you're selling.
Your list hears from you at launch and goes quiet the rest of the year, so every promotion lands cold.
How we solve it
We set a steady newsletter rhythm in your voice, so your offers arrive to people who already feel close to you.
- 02
Clients buy once and disappear.
Someone buys, gets great results, and never hears about what comes next. Every sale starts from zero again.
How we solve it
We build your Ascension Pipeline: emails that welcome, support and then invite each client to your next offer at the right moment.
- 03
No one has time to write.
The newsletter is always next week. When it does go out, it's rushed and sounds like no one in particular.
How we solve it
Our email writer drafts every send in your voice. You approve it, and it goes out on schedule.
- 04
Your emails don't match your offers.
Newsletters, launches and events are planned in different places, so emails promote the wrong thing at the wrong time.
How we solve it
We plan your email calendar around your offers and events, so every send points somewhere that matters this month.
- 05
You can't see what's working.
Opens, clicks and sales live in different tools, so no one knows which email actually brought in the client.
How we solve it
We track every sequence and newsletter in MONDAi and send you a plain report each month: what went out, what worked, what's next.
What happens after someone buys.
This is the Ascension Pipeline: the emails that carry a client from their first purchase to your next offer, written in your voice and sent on their own.
- Day 0They buy
- Day 1Welcome
- Day 3Support
- Day 14Check in
- Day 30Celebrate
- Day 45Invite
- Day 90Win back
From: youDay 0 · They buy
You're in. Here's what happens next.
A warm confirmation, the first step, and exactly what to expect this week.
- Day 0 · They buyYou're in. Here's what happens next.A warm confirmation, the first step, and exactly what to expect this week.
- Day 1 · WelcomeStart here: your first stepThe one thing to do today, so they feel progress before doubt sets in.
- Day 3 · SupportThe one thing that makes this workA short lesson or story that helps them get the result they paid for.
- Day 14 · Check inHow is it going? Reply and tell meA personal note that invites a reply, so you hear wins and catch questions early.
- Day 30 · CelebrateLook how far you've comeTheir progress, named. A natural moment to ask for a testimonial.
- Day 45 · InviteWhen you're ready for what's nextYour next offer, introduced as the next step on the path they're already walking.
- Day 90 · Win backI thought of you todayA kind note if they've gone quiet, with a simple way back in.
An example pipeline. Yours is built from your offers and the way you talk to your clients.
Why the Ascension Pipeline matters.
The people who already bought from you are your warmest audience. The research says the same.
$36
average return for every $1 spent on email
Litmus
25–95%
more profit from keeping 5% more of your customers
Bain & Company (Reichheld, 2001)
37%
of email sales came from automated emails that were only 2% of sends
Omnisend, 2025 report
217%
more opens on emails sent after a purchase than on a typical campaign
Klaviyo
Industry figures, largely from online brands. Your results depend on your list and your offers.
This is why we teach it, and why we install it.
What every email engagement includes.
Agencies typically charge $1,000 to $5,000 to build a single automated sequence. Every package here is written in your voice and tracked from the first send.
Offer inventory
Every offer you sell, and where each one should lead.
- Every offer and price in one place
- The natural next step after each
- Gaps where a client has nowhere to go
Nurture sequences
Emails that carry a client from one offer to the next.
- Welcome and onboarding
- Support while they get results
- The invitation to what's next
Your newsletter
A regular note to your whole list that sounds like you.
- Branded template in MONDAi
- Written in your voice
- Approved by you before it sends
Win-back
A warm note to past clients who went quiet.
- Timed after a program ends
- Honest, never pushy
- Linked to your current offer
Tracking
What every email did, in plain language.
- Opens, clicks and sales per email
- Which sequence brought each client
- A monthly report you can read in minutes
Your list, cared for
A clean list, organized so the right people hear the right thing.
- Import and clean-up
- Segments by offer and interest
- Unsubscribes handled properly
Is email marketing with us right for you?
- You have people on a list, even a small one.
- You sell more than one offer, or plan to.
- You want to stay in touch without writing every email yourself.
- You're willing to approve drafts within a few days.
Build clients skip the Newsletter Launch: Strategy + Build already sets up their sequences.
How it works once you've chosen.
The same four stages for every email engagement, whether it's a one-time build or a monthly rhythm.
01
Week 0
Inventory
We list your offers, your list and everything you already send, so nothing is built on a guess.
02
Week 1
Map the pipeline
We map where each client goes after each purchase, and what they should hear at every step.
03
Weeks 1 to 3
Write and build
Our email writer drafts every sequence in your voice. You approve, and we build it in MONDAi.
04
Every month after
Send and track
Newsletters go out on schedule, and a plain report shows what went out, what worked and what's next.
Choose how you want to stay in touch.
Two one-time builds and two monthly rhythms. Most clients start with the Ascension Pipeline, then keep a newsletter going.
Newsletter Launch
For the founder starting a newsletter from scratch.
$1,200
Strategic email setups typically run $1,800 to $3,800.
One-time · then $47 a month for MONDAi
Start with the LaunchEverything set up and your first newsletter sent, so you start with a list that's already hearing from you.
- Email set up in MONDAi
- Branded newsletter template
- Three-email welcome sequence
- Lead magnet delivery
- List import
- First newsletter written and sent
Where most clients start
Ascension Pipeline
For the founder whose clients buy once and disappear.
$2,500
Agencies typically charge $1,000 to $5,000 for each automated sequence.
One-time · then $47 a month for MONDAi
Build my pipelineWe inventory your offers and build the emails that carry every client from one offer to the next, then track them all.
- Offer inventory
- Pipeline map from offer to offer
- Post-purchase and onboarding sequence
- Nurture to your next offer
- Win-back sequence for past clients
- Tracking for every email
- Walkthrough of how it all runs
Newsletter Care
For the founder who wants a steady rhythm.
$600
Comparable agency plans start around $500 a month for two emails.
Per month · 3-month minimum
Start Newsletter CareYour newsletter, written in your voice, designed and sent twice a month, with a short report on what worked.
- Two newsletters a month
- Written in your voice
- Designed and sent
- Monthly report
Growth Partner
For the founder who wants it all handled.
$1,500
Strategic marketing retainers typically run $1,000 to $2,300 a month.
Per month · 3-month minimum
Talk about Growth PartnerA weekly newsletter plus the promotions, site updates and analytics that keep your offers in front of the right people.
- Weekly newsletter
- Promotional emails for offers and events
- Monthly site updates
- Funnel page changes
- Quarterly analytics review
- Win-back emails
The Newsletter Launch is waived for Strategy + Build clients, whose sequences are already built.
Questions people ask before they begin.
Who writes the emails?
Our email writer drafts every send in your voice, from your offers, your stories and the way you talk. You approve before anything goes out.
What's the difference between the Ascension Pipeline and a newsletter?
The newsletter is your regular note to everyone on your list. The Ascension Pipeline runs on its own: the emails a client receives after they buy, carrying them to your next offer. Most businesses need both.
What's the minimum commitment?
Newsletter Care and Growth Partner start with three months, so the rhythm has time to work. The Launch and the Ascension Pipeline are one-time.
Can you work with my existing list?
Yes. We import it, clean it and set up segments so the right people get the right emails.
Do you buy lists or send cold emails?
Never. We only email people who chose to hear from you.
