Offer strategy
We shape your expertise into one clear offer, a price you can say out loud, and a path from your first client to your next offer. Then, if you want, we build it.
Maybe you've rewritten your sales page three times. Maybe you have five offers and none of them feels like the one. Maybe you still find yourself asking:
An offer built with us answers every one: one clear offer, a price you can stand behind, and a next step for every client.
Most founders have two or three of these at once. Here is each one, and how we solve it.
01 / 05
You deliver it brilliantly and still can't describe it in a way that makes someone lean in. The buyer has to assemble the value themselves.
How we solve it
We name the change in your client's own words and build the offer around it: who it's for, what changes, how it works, and why now.
You deliver it brilliantly and still can't describe it in a way that makes someone lean in. The buyer has to assemble the value themselves.
How we solve it
We name the change in your client's own words and build the offer around it: who it's for, what changes, how it works, and why now.
Five things for sale, each half built, none of them the obvious front door. Attention splits and nothing gets what it needs.
How we solve it
We choose the one offer that leads, fold or retire the rest, and give every remaining offer a clear place on the path.
You discount to close, or undercharge because you're not sure what it's worth. Either way, the price is doing the talking.
How we solve it
We price from the outcome and the market, with a payment option and a reason behind every number, so you can say it without flinching.
They love the work, they finish, and there is nothing next. Every new sale starts from zero.
How we solve it
We map your ascension path: what someone buys first, what comes next, and what keeps them with you for years.
It lists what's included instead of describing life on the other side. Visitors read it and still don't feel it's for them.
How we solve it
We outline the sales page in your buyer's language: their situation, the change, the proof, and one clear next step.
This is the work of an Offer Intensive, in a few seconds of scrolling.
An example blueprint. Yours is built from your work and your clients' words.
Strategists typically charge $1,500 to $2,500 for an offer intensive on its own. Every path here includes the full strategy, written down, so you keep it.
The line that says who you help and what changes for them.
What's inside the offer and why each piece earns its place.
A price set from the outcome and the market, not a guess.
How a client moves from their first purchase to their next.
The page structure your designer, or we, build from.
Everything above in one written document that you keep.
You don't need a finished offer to start. You need the work you already do well.
Every path starts with the same conversation and ends with an offer you can explain in one sentence.
Week 0
We read your business, your clients' words and what already sells. For those open to it, we read the energy of the offer too.
Week 1
Two working sessions to name the change you create, choose the offer that leads and set the price.
Week 2
Your offer blueprint: structure, pricing, ascension path and a sales page outline, written for you to keep.
When you're ready
Take the blueprint into Strategy + Build and we design, write and launch it, with the Intensive credited toward the build.
Three ways in, from the strategy alone to a finished, launched offer.
For the founder with a business and a muddy offer.
$1,500
Strategists typically charge $1,500 to $2,500 for an intensive.
One-time · two 90-minute sessions and your written blueprint
Apply for the IntensiveWe shape the offer with you and write it down. You leave with a blueprint you can build on, with us or on your own.
For the founder who wants to learn it and build it.
$2,500
12 weeks · done with you, in a small group
See the CovenA Mel Cobian business mastermind. Take your idea to a live offer, a website and automated systems in twelve weeks, and learn to run it yourself.
Most complete
For the founder who wants it shaped and built.
$5,000
Agencies typically charge $10,000 to $15,000 for comparable scope.
One-time · 50% to begin, the rest at handoff · then $47 a month for MONDAi
See Strategy + BuildWe shape the offer, then build everything around it: your website, checkout, email sequences and lead magnet.
Not sure which? The free assessment points you to the right one in about two minutes.
The Intensive is the strategy, written down: you leave with a blueprint. Strategy + Build includes the same strategy, then we design, write and launch everything around it.
Yes. If you start Strategy + Build within 60 days, the full $1,500 is credited toward it.
Then Creator Coven is the right start: twelve weeks to take an idea to a live offer, with Mel and a small group.
The Intensive gives you the outline. Strategy + Build writes and builds the full page.
The Intensive is paid in full to book. Strategy + Build is 50% to begin and the rest at handoff, then $47 a month for the MONDAi platform.
